21 May 2021, Rome - Global demand for tea has seen a remarkable increase during the COVID-19 pandemic, providing a new momentum to build a sustainable and resilient tea sector while preserving its unique character of bringing people together. This was a key takeaway from a FAO-hosted virtual high-level event to mark the International Tea Day 2021.
"Celebrating tea is celebrating peace, culture and hope," said FAO Director-General QU Dongyu in his opening remarks. "Tea can play an important role in our journey to build back better. Being the most widely consumed drink in the world after water, tea brings people together to share stories and ways of life."
Major challenges
Despite the key role tea plays in ensuring rural incomes, livelihoods and food security, the sector faces a number of challenges, the Director-General warned. He reminded the audience that tea can only be produced in narrowly defined agro-ecological conditions, and therefore, the impact of climate change and extreme weather events is one of the most pressing issues that requires urgent attention. Other major stressors for the tea sector include increasing competitiveness in the beverage sector and declining returns for small-scale farmers.
In addition, global trade of tea in 2020 was affected by logistics issues and measures imposed to contain the COVID-19 pandemic. However, increasing in-home consumption of tea more than offset declining out-of-home consumption in many instances. During the first weeks of lockdown in several countries, in-home tea sales surged, increasing by 75 percent in some consuming countries.
The Director-General reflected on the need to balance growth and sustainability at all stages of the tea value chain. To achieve this, he called for greater sustainability, through strategies for climate change adaptation and mitigation, enhanced market transparency and sustainability. He also spoke about the importance of policies for sustainable production that target smallholder growers.
Tea is a source of livelihoods
The production and processing of tea provide employment and income to millions of smallholder farmers and workers in developing countries. Smallholder tea growers are responsible for 60 percent of world tea production.
"Tea is a significant source of ingredients, incomes and inspirations and can help alleviate some of the burden resulting from the economic downturn, particularly for the rural poor," the Director-General noted pointing to the need to improve the smallholders' business ecosystem.
For example, in light of the current pandemic and its impact on tea trade and tea supply chains, it is crucial to adopt new business models and technologies to ensure access to markets for smallholder farmers in this new reality.
The Director-General referred to the International Day as an excellent opportunity to renew global commitment to building an inclusive, sustainable and resilient tea sector.
Magic in a cup that protects and heals
During the event, the participants extolled the numerous health benefits that tea offers, including its anti-inflammatory, antioxidant and weight loss effects.
World per capita consumption of tea increased by 3 percent over the last decade, driven by rising per capita income and population growth in developing and emerging markets.
High-level participation
The observance today brought together the world's top tea exporting and importing countries as well as major producing countries. The participants echoed the Director-General's call to boost sustainable tea production, address the challenges the smallholders face and untap the sector's full potential in building back better.
The high-level speakers included Inam Karimov, Minister for Agriculture, Azerbaijan; TANG Renjian, Minister for Agriculture and Rural Affairs, China (via video message); Stefano Patuanelli, Minister for Agricultural, Food and Forestry Policies, the Republic of Italy (via video message); Hamadi Boga, Principal Secretary for Crops Development and Agricultural Research, Ministry of Agriculture and Irrigation, the Republic of Kenya; Maneesh Gobin, Attorney General, Minister for Agro-Industry and Food Security, Mauritius; Anup Wadhawan, Commerce Secretary, India; Shabnam Weber, President, Tea and Herbal Association, Canada.
Closing the high-level segment, FAO Chief Economist Máximo Torero Cullen stressed that tea lies at the heart of the 2030 Agenda for Sustainable Development contributing to such objectives as ending poverty, eradicating hunger, and enhancing the sustainable management and utilisation of natural resources. He re-affirmed FAO's continuous support and commitment to working with all partners for a better future for the tea sector "from field to cup".
The opening ceremony was followed by a panel discussion on ways to empower smallholders and enhance sustainability of the tea sector. The discussion featured Rachmat Badruddin, Chairman of the Confederation of International Tea Smallholders (CITS) Indonesia Tea Board; Prabhat Bezboruah, Chairman of Tea Board India; Peter F. Goggi, President, Tea Association of the U.S.A., Inc; Sharon Hall, Chief Executive, UK Tea and Pavithri Peiris, Director, Promotion, Sri Lanka Tea Board.
Worldwide celebrations
Earlier today, the Director-General participated via video message in the International Tea Day observance in China - the world's biggest tea producer and consumer. At the event, attended by TANG Renjian, Minister of Agriculture and Rural Affairs of China, the Director-General expressed FAO's willingness to promote better policies, further innovation, increased investments and greater inclusiveness in this important sector.
Azerbaijani and Georgian teas also took centre stage during an online celebration hosted by FAO and the European Bank for Reconstruction and Development (EBRD), on the eve of the Day. Both countries are part of the world's northernmost tea-producing region. The event highlighted the unique characteristics of tea produced in the Caucasus with almost zero chemicals, as well as the region's potential to carve out a wider space in the international tea market.
About the Day
On 19 December 2019, the United Nations General Assembly proclaimed 21 May as the International Tea Day, following an initiative by the FAO Intergovernmental Group on Tea. The Day aims to raise awareness of the tea sector's socio-economic relevance as well as its contribution to achieving the 2030 Agenda.